Toaster Central Holiday Sales Expect to Buck National Trend

Las Vegas-Toaster Central is expected to buck the nationwide retail downturn with explosive retail sales during the 2008 holiday season. “We expect toaster sales to be, well, poppin’,” said CEO Garth Bryner who prefers to be called the Toastmaster General.

Toaster Central started as a Las Vegas retail store outlet in 2005 specializing only in toasters. “We had a great piece of land where the main freeway meets the beltway and a very unique concept to sell just toasters,” explained Bryner. The store, however, is not to be confused with “Just Toasters” which is a retail toaster outlet based in Schenectady, New York which services mostly the Northeast. Sales for Just Toaster had plummeted recently and the store may seek congressional funding to survive.

Meanwhile, Bryner’s Toaster Central has been booming at its first Las Vegas outlet. The Toastmaster General has created a name for himself with late-night commercials offering great deals on toasters similar to car ads. “We have blue toaster, red toasters, Elvis toasters, and most recently, the Tim McGraw toaster,” states one of his ads as the Toastmaster is decked out in boots, sport coat and an oversized cowboy hat. The pairing up of celebrity enorsements with the toasters has proven successful, especially in the Las Vegas market. Toaster Central is supposedly working with Miley Ray Cyrus and Taylor Swift on a future toaster deal.

Since the store’s beginning in 2005, they have expanded with 23 other stores mostly in western states, Mexico and Vancouver, Canada. “If there’s one thing that will be around whether the economy is booming or struggling, it’s toast,” explained Bryner.